About Big Advertising Machine
Ask any creative what the hardest part of coming up with ideas is and they’ll all say the same thing — it’s the moment you first stare at the blank page.
Enter Big Advertising Machine. It takes you from brief to ready-to-run concepts in minutes, not days, across film, social, experiential, integrated, out-of-home, radio and more. Already have a spark? BAM is a creative force multiplier: a wall of starting points to react to, sharpen, and make your own.
BAM was built by Dan Kelleher, an award-winning Chief Creative Officer. It is designed to be a complete creative workflow, end to end. You generate ideas, refine the best ones, save your strongest thinking, and export it as a polished PDF, deck, or document.
BAM also keeps a Playbook for every brand, holding your tone, your rules and the things never to do. You set it, BAM suggests additions you approve, and every idea is shaped by it.
And when an idea is right, BAM reads it back, names the business claim inside it, and maps the growth moves that claim opens up. An idea that started as advertising, pointing somewhere bigger.
Remember that blank page moment? It’s officially gone.